Whenever you do a Google search, chances are good that the search results contain a link to a Wikipedia article. This is no coincidence as Wikipedia articles generally rank very well, and having an article about your organization can boost your Google ranking and drive more traffic to your site. More importantly it can bring [...]

Help authoring tools (HATs) offer a wealth of benefits for technical documentation and technical writing in general. Their ability to output different formats from a single source, enable concurrent editing and output professional looking documentation are great benefits for sure. Unfortunately for many organizations, the introduction of a HAT can cause more problems than it [...]

I’ve spent hours pouring over the websites of both potential clients and of other consulting businesses. Out of those hundreds of websites, I’d say about 90% were full of cruft—meaningless marketing content which left me knowing less about the company’s services the more I read on. There were three common types of cruft I noticed: [...]